The Philippines annually produces approximately 400,000 metric

 tons of tuna with a value of P18 billion (about $330 million), of

which about 85 percent (roughly P15 billion or $280 million) is

exported to various regions, including Japan, the US, and Europe,

 according to the Department of Agriculture’s Bureau of Fisheries

and Aquatic Resources.

General Santos is one of the largest exporters of sushi and

sashimi-grade tuna to North America, Europe, and Japan. The local

 tuna industry provides direct and indirect employment to at least

 100,000 fisherfolk, laborers and factory workers. Six of the

 country’s eight tuna canneries are based in this city.

In 2007, a total of 33 percent or 183,000 metric tons of the

national output of tuna was recorded and the total output was

 placed at 9.5 billion representing a third of the country's total output.

HISTORY

In 1998, during the 30th City Charter anniversary of General Santos City,

 the General Santos City Tourism Association - a consortium of hotels,

resorts, restaurants, travel agencies, and other tourism-related

establishments, then chaired by Mrs. Liwanag Ferrer - staged an

 event at the Halieus Mall (now RD Plaza), that showcased tuna cuisine

 through culinary competitions, exhibits, and other activities. Then

mayor Adelebert W. Antonio thought that the theme could actually

 be the basis for a festival.

ACTIVITIES